Strategic Marketing represents a firm's surest most cost-efficient means for extracting maximum value from limited resources, for minimizing waste, and for promoting sustainable growth.
Each resource a business possesses is precious.
There is simply no surer, more cost-efficient means for extracting maximum value from the utilization of each of these resources, for minimizing waste, and for promoting sustainable growth than strategic marketing.
Strategic Marketing demands that we dig deep into a business to unearth its’ sustainable competitive advantage from which actionable marketing knowledge may be drawn and around which sales-driving marketing programs may be oriented; it demands that we integrate and synchronize all of our efforts and people so that they reinforce and support, rather than compete against, each other; it demands that we possess both strong analytical and creative capabilities; and it requires a relentless pursuit of detail.
Companies like Red Bull and Apple that align themselves with strategic marketing principles know that while their explosive growth may look easy, it is hardly accidental.