Client: Accounting Squared
Business Type: Managerial Accounting Services
The Result: On a total marketing spend of $30,000 dollars, The Selling Well generated new customers representing $200,000 dollars worth of revenue.
The Work: After minting a brand designed to connote honesty, competence, and exponential growth, The Selling Well worked closely with Accounting Squared’s founder to create a motivating value proposition for a highly targeted audience: Businesses with 5-80 employees that use Quickbooks. We created a multiplatform strategic campaign customized to maximize effectiveness while minimizing costs. Thus far, this campaign has included a web site design, a targeted email ad, a direct mail campaign, radio advertising, public relations, and the hosting of an educational seminar.